>> HOME >ABOUT GrenTech > Sales and Marketing

Company Profile

Research & Development

Our Business

Corporate Culture

Sales and Marketing  
 

Through the efforts our sales and marketing team over the past few years, we became, as reported by the CCID Report, the second largest supplier of wireless coverage solutions to the China Unicom group and the China Mobile group in 2004.
To date, all of our sales are made directly to our customers. We do not use agents or distributors. Our direct sales channel allows us to closely monitor each of our customer relationships and to effectively manage and customize our sales efforts. We believe this is an important component of our success in China, where winning customer loyalty is a key factor in establishing a strong reputation. Furthermore, through use of a direct sales model, we are able to maintain higher margins as we avoid profit sharing arrangements with agents and distributors.
Because of the technical nature of our product offerings, we emphasize close collaboration between our sales and marketing team and our project design and technical service team in order to provide optimal service to our customers. Our professionals perform network testing and evaluation, formulation of design plan and implementation of wireless coverage solutions. We also rely on them for after-sale technical services to our customers.